Musical Instruments Are in Demand and We’ve Seen an Upturn in Engagement!
At The Piano Shop, we have always welcomed new and established musicians into our shop. The last two years have been challenging for the entire retail industry and that included us. As our shop was forced to close, we saw a decline in sales and as negative as that might seem, we knew that things would turn a corner once the right time came.
Fortunately for us, we could still provide a service online but there is nothing quite like browsing around a music shop to see and try the instruments that you want to purchase.
The Pandemic Changed Everything
The pandemic forced us all indoors and that meant that we had more time on our hands. Some people opted to learn a new skill and around 20% of people took up a new hobby and many others rekindled their love of a previous passion that they had.
More people discovered the benefits of having a hobby and that additional time that they had enabled them to learn a new skill such as playing an instrument. While many people took up a hobby to keep themselves busy during the lockdown, some gave up that hobby when restrictions started to ease but there are many people who are still stuck with their new hobby. As a result, we are now seeing a positive upturn in interest and engagement with people who have a new hobby and interest. In fact, people are now putting in hours of practice on their new instruments.
As people are progressing with their ability, they are also looking to purchase better equipment, which is a part of natural progression and this is where we are seeing improvements.
Playing an Instrument Comes With Benefits
Not only are people appreciating the quality of the instruments we offer, they are also enjoying the benefits that come with playing an instrument.
The pandemic was extremely stressful and worrying for many but learning to play an instrument gave them the ability to ease stress and escape the real world for a short period of time. Furthermore, the sense of achievement is something that also drives people to improve and even treat themselves to a new instrument. These new-found skills were giving people confidence in many different ways ranging from playing in front of family members to having the confidence to believe in themselves when trying something new.
People were looking for new outlets and new ways to become more creative last year and that has continued throughout 2020 and up to the end of 2021. The ability to play music and embrace it is a lot of fun. So, all of these benefits and the opportunity to learn a new skill during lockdown has helped our business to see an improvement in sales, something that we hope will continue beyond this year and the pandemic!